Digital Project Manager and UX/UI Designer
Elevating brands through a synergy of data-driven UX/UI design, technical web management, and high-impact SEO strategy.
I build digital ecosystems that perform.
SELECTED PROJECTS
DATA-DRIVEN DESIGN
PARTY ANIMAL
Optimising user discovery flows and technical infrastructure to increase retention by 45% through UX design and market research
EXPLORE RESULTS
WEB MANAGEMENT
TRANSFORMED WEBSITE
SEO STRATEGY & DESIGN
A high-end lifestyle store focusing on organic search visibility
and architectural product presentation through clean
technical management.
I bridge the gap between aesthetic excellence and technical performance.
Every design choice is backed by data.
UX/UI DESIGN
Creating scalable, intuitive interfaces that prioritize conversion and user-centric flows.
WEB
MANAGEMENT
Ensuring peak
performance, security,
and technical stability of
high-traffic digital
assets.
SEO STRATEGY
Driving organic growth
through technical SEO,
content optimization,
and search engine
authority.
about me
I navigate the intersection of design, business, and technology. With a Bachelor’s in UX/UI and an MBA in progress, I don’t just build interfaces, I manage the entire digital lifecycle.
My experience at BETC Fullsix and the American University of Beirut has taught me that a great product requires more than just aesthetics; it’s a whole process.
Whether I’m architecting automation workflows in n8n (in personal projects) or leading a design sprint in Figma at work, I focus on delivering scalable, user-centric solutions that drive business growth.
YEARS EXP
optimisation
