Case study 2025
Party Animal is a smart, location-based mobile app that helps users discover events happening around them, anywhere, anytime.
My role
Lead Product Designer
Entire product design from research to conception, visualization and testing
Stacks
Tools
Figma
Photoshop
Details
Sector
Artificial Intelligence / Personalization Tech, Entertainment & Leisure
Transforming data
complexity into visual clarity.
Methodolody
The Design Flow
Gathering
Insight
User research and personas
Clarifying the Problem
Analysis and small conclusions
Generating
Ideas
All about brainstorming
Designing Solutions
Prototyping / wireframe and details
Validating with Users
User feedbcak
Problem to solve
Users struggle to quickly understand
User Research
Gathering Insights
I interviewed 4 very social people who are always on the lookout for the next thing to do. In addition to learning about how they looked for events and concerts and festivals, I also asked about their experience in finding what they want, their frustrations, and what factors they take into account when looking for their next event. The following is a summary of their experiences:
Concern 1
Is this event actually happening? I could not find any proper link or details
They usually find out about the event through social media, on random reels. They tend to get frustrated because of unclear or unreliable event information, which leads to wasted time, confusion, or distrust in event listings. Instagram especially is overwhelming and not organized by date nor relevance.
This concern shows a need for accuracy, credibility, and convenience.
Concern 2
I just arrived to a new country / city , how do I find real local experiences, not tourist traps?
All the participants do some form of research before purchasing tickets. Some are more thorough than others and some enjoy the process while others don’t. Although when not researching a lot, they risk falling for tourist traps that are more costly and less interesting at the same time.
This shows a need for authentic, local, or curated content.
Concern 3
I don’t want to spend a lot just to go out.
When looking for tickets and events, they all liked having the ability to choose across different budgets and figure out what works best for them.
All of them suffer from guilt or regret after spending too much on an underwhelming event but at the same time have a fear of missing out on fun because of financial limits.
This highlights a need for affordable entertainment or, at the very least, assurance that the event offers good value for the cost.
How do people find out about events?
TikTok’s direct Eventbrite integration and partnerships with CTS Eventim reflect how 65% of Gen Z use social media for event discovery.
But when talking with people who look a lot for events and targets, they recommend checking out apps like Fever, Eventbrite and Facebook events (competitive analysis will be shown in a bit). Additionally, they’ve noticed that local coffee shops, bookstores, and record stores often have displays promoting upcoming shows and events. They suggest visiting these spots regularly and taking photos of the postings for future reference.
One participant also mentioned using culture magazines or independently run blogs that curate and list local events, which can be a helpful resource.
Target Audience
User Personas
Understanding our users is the foundation of a user-centered experience.
Persona 1
Creative Young Student
Mira, a young, creative student who actively seeks out cultural experiences but faces challenges navigating the current event discovery landscape.
Persona 2
Tech savy traveler
John lands in a new city, ready to balance work with meaningful local experiences. With limited time and too many platforms to sift through, he seeks a smarter way to plan his week.
Brainstorm and ideate
Generic Ideas
Understanding our users is the foundation of a user-centered experience. This persona, Leila, represents a typical user of our platform—a young, creative student in Beirut who actively seeks out cultural experiences but faces challenges navigating the current event discovery landscape. By diving into her background, goals, and frustrations, we gain insight into how to design a solution that truly fits her lifestyle.
Opportunity 1
Users are increasingly looking for unique and timely local experiences. This idea encourages the basis of our product and showcases that it is in demand.
Opportunity 2
As travel resumes post-pandemic, travelers seek local recommendations in real time. Following this idea we have created a live local map that showcases all the events near you.
Opportunity 3
AI & machine learning evolution can further improve personalization and prediction accuracy with tech advancements. We have our own chatbot to help in case of problems and confusion but also, the algorithm is always updated.
Visual execution
Prototypes
Visual execution
Designing Solutions
Lets’s get you unboarded
I work in a wide range of fields, from corporate to SAAS products to asthetic sites
Web Project Management
© 2026 Zeina El Amine