Extra and Ordinarily Lebanese is a creative concept that blends culinary tradition with design storytelling. More than just a cookbook, it’s a brand identity project that celebrates the richness of Lebanese cuisine while presenting a bold visual identity. From the logo to the overall look and feel, every element was designed to capture authenticity with a modern twist. Alongside the visual system, I also defined the target audience, ensuring the brand speaks directly to food lovers and cultural explorers who value both heritage and contemporary creativity.